The Benefits of a Responsive Web Design in Mobile Strategy

As the use of smart phones and tablet computers become popular, along with it comes the rise of making websites compatible not only for desktops but also for these handheld devices. Back in the day when smart phones and tablet computers were not as popular as it is today, it was largely acceptable if businesses choose not to have a mobile-friendly version of their website. Today, it’s not optional. It’s a requirement.

The benefits of having a responsive web design in terms of your mobile strategy are plenty.

The first benefit involves Google. Since your website, regardless of where it is viewed, only has one URL address, a responsive web design makes it easy for Google to crawl and index in their data base. It would be such a waste of energy both on your part and Google’s to create a mobile website with a URL different from its desktop version. If Google detects the same content, that can cause a red flag. A URL that is the same across different devices is easier to share.

The second benefit is consistency. A website that looks good and functions well on all devices regardless of its screen size lets you make your brand look more consistent. A consistent website creates an equally consistent positive user-experience.

The third benefit is it is easier to manage. For an SEO’s point of view, managing different campaigns for the same business is obviously redundant. You can optimise your content using keywords both on your website’s desktop version and mobile version.   

“Shrinking” your desktop website to a small mobile version may seem like a daunting task. Especially if you have a lot of functionalities set in your website’s desktop version, it’s a matter of tricky development and strategy when coming up with your website’s smaller, mobile version. Provided that the user experience is not compromised, opting for a mobile version of a website is worthy to be pushed through.

The fourth benefit is you can reach both your mobile and tablet audiences. From a business owner’s standpoint, it is important to be where your customers are. A responsive web design allows you to fulfil that goal of omniscience. As you ensure that your website is consistent and viewed perfectly across different devices, you have a steady hope of waiting for your website views to convert into sales. 

Ensuring that your web design is responsive allows you to stay along with the trend. It logically follows that as people change they way they use search and the devices they use for it, websites must be able to ride these changes.