The Realities Behind SEO Services

Contrary to popular belief, SEO does not work like magic. It does not bear fruit immediately, but it will if you give it time to grow. Thus, it becomes extra important to lay down the realities behind search engine optimisation so you can manage your expectations a lot better.

First, and as previously mentioned, optimisation activities take time, and a successful campaign requires a ton of patience. A PPC campaign can yield 2 to 3 clicks in a month, but that should not stop you from rehashing or improving your paid ad on Google. New content on your website can take 2 to 3 weeks before it can be indexed by the search engines. And if new related content comes along, there is a fat chance that it will be bumped down to the second search result page.

Second, with Google's recent decision to limit the use of its analytics, it might actually be a good idea to shift attention and shell more dollars on paid search rather than just relying on pure organic search. In a 2013 State of the Paid Search report, businesses are focusing their attention on paid ads with 64% of them on search such as Google Ads and Bing Ads and followed by 53% on Facebook Ads.

Despite Google’s restriction on analytics, it actually helps level the battlefield for businesses who rely on search and optimisation activities to propel their business to the top and keep those who are trying to control the landscape to their advantage away as much as possible. That should be a comforting fact to know.

Third, the search landscape is not only limited to searches done on a desktop, but also on a mobile device. Thus, businesses should not only focus on their searchability on the web. They should also focus on how their brand can be found on a mobile device by factoring in elements such as geography, content asset and channel. And with the popularity of Siri and similar voice recognition applications, you have to be mindful of how people are making a search on their mobile device.

If they want to make a search using their voice, they are more likely to speak in complete search sentences rather than just using keywords. “I am looking for a burger joint in Brisbane” is more likely to be used when a voice recognition application is used. You must be able to factor that in your target keywords and not just ‘burger joint Brisbane’ or ‘Brisbane burger joint’.

With these realities, it provides us 2 valuable insights. First, search engine optimisation will continue to adjust given the consumer behaviour trends that it detects. Thus, you also have to keep on changing your strategies and be looped in industry updates. And second, overnight SEO successes are things of the past. If you want your optimisation activities to count, you need to invest in long-term efforts.

Links:
PPChero
Searchenginewatch
Forbes